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PRODUCT LAUNCH 

BAPE x ADIDAS ULTRA BOOST

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​Murmurs of another collaboration between the two apparel powerhouses, Adidas & Bape started rumbling late last year.

Bape is probably the biggest street brand of the moment, while Adidas is one of the first to bring athletic apparel into popular culture and streetwear. 

Fans of the brands were frothing at the mouth when the February 2nd release date was officially announced.  

The sneaker brands teaming up with each other is a distinct nod to hip hop culture and the practice of MCs having features on each other's albums. 

It is not the first time they have collaborated and for good reason. It provides both brand exposure and solidifies their already secured iconic street status.

In 2016, Bape and Adidas collaborated on a pair of limited edition Adidas NMD R1 colorways featuring Bape's signature camo print.

This February, during the Super Bowl All-Star weekend, the two brands joined forces for a limited run of limited edition capsule collection featuring comprising of football boots,  footwear, apparel, equipment and accessories.

The Capsule Collection

The capsule collection has NFL fans well and truly covered with a full equipment kit of Z.N.E. Hoodie ($250), adizero 8.0 Cleats ($200) & gloves ($75), training tights ($70), a football jersey ($200), an arm sleeve ($60), a helmet ($600) and a football ($280), all in the signature Bape camo print.  

 

Two versions of the Adizero 8.0 football boots and Ultra Boost sneakers are on offer both featuring Adidas iconic triple stripe and Bape's signature camo. 

Dame 4 Bape

In a first for the brand, the Dame 4 (signature shoes of Damian Lillard) will be worn in NBA games.  

 

Lillard wore expected to wear the Bape Dame 4 at this year's All-Star Weekend in Los Angeles on February 18, with a limited number of the shoes going on sale at the brand's 747 Warehouse.

 

The Dame 4s take design inspiration from A Bathing Ape's iconic Shark hoodies, which take their design inspiration from the teeth graphic on the nose of Flying Tigers (fighter planes) in WWII. The teeth are printed on the midsole while one shark eye can be seen on the shoe’s toe. 

 

Lettering along the collar ‘WGM’ stands for World Gone Mad, a phrase often uttered during the war. 

 

"YKWTII" lettering on the shoe’s heel is an acronym for "You know what time it is." A nod to ‘Lillard Time’ and his habit of last minute clutch shots to win games.

Bape Ultraboost

While the football garb is impressive, the most interest is in the new Ultra Boosts, available in two colour iterations. Running at about $250, the new Ultra Boosts are not cheap but demand has been stronger than ever, with the shoes selling out in the first 24 hours. 

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